About the Company
George Shaef Consulting Ltd was established in 2012 and is London-based consulting company focus on Sino-UK business opportunity. The company was founded by a number of senior marketing experts in finance, sports, education and culture industry. We are experienced in exploring new market, planning strategic and event organizing.
With the background knowledge and working experience in both UK and China, we are able to efficiently help our clients to achieve their target.
With the strong social network and resources in UK and China, we mainly provide the following services.
George Shaef provides marketing research, product promotion and event organizing for the UK enterprise in financial investment, culture education and sports industries in UK Chinese market as well as the Chinese mainland market. The company has successful cases of cooperation with UK’s banks, brokerages, universities and sports organizations.
George Shaef provides Sino-British Bilateral visiting of business investment, short-term training, oversea summer camps and oversea conference organizing.
George Shaef also focusing on sports agency and culture communication service for UK and China enterprises and social organization. Through the oversea visiting, civil interactive events, the professional and experts visiting and communication to promote the cooperation in Sino-British sports, arts and culture, education exchanging.
Mr Yuhui Wu, the founder and operation director of George Shaef Consuling(UK) Ltd, who was graduated with master of sports business management from Sheffield Hallam University 2011. Before coming to UK, George has worked in Shanghai China for four years focusing on Media promotion, marketing planning, sales and project managing in Media, creative industry and IT field.
While in the UK, George has served as the president of CSSA (Chinese students and scholar association) Sheffield and Head of Public Relation in CSSA UK. During the two years social working in CSSA, George has organized many large-scale activities such as Chinese New Year Gala among the Chinese society. In the meantime, George has received met and highly appreciated including Chinese Ambassador in UK, Liu Xiaoming, Minister Counsellor Qin Gang, Consul General Ni Jian and Pan Yun Dong of Consulat General of Manchester, mayor of Oxford, mayor of Sheffield and mayor of Liverpool.
As a sports journalist, George has also served Perform, the world’s largest online sports content provider, as professional football commentator, interviews and reports the 2011 ITTF British Open, Short Track Speed Skating World Championships, FINA Diving Championship British Open, World Snooker Championship, Badminton World Championships, 2012 London Olympics, 2013 Badminton Equestrian competitions etc.
George has accumulated a large number of networking and working experience in finance, sports, education and culture fields. He decided to create his own consulting company focusing on the Sino-British business and culture cooperation. He hopes that on the basis of the 40th anniversary of the establishment of diplomatic relations between China and UK, more business cooperation will happen between the two countries.
Better communication, better service is our business philosophy, in the international business developing, the most difficulty is overcoming the barriers language, culture gap and habits of mind.
The meaning of existence of George Shaef is to strengthen the role of bridge between the two counties, two cultures and languages. Through the past experience and success cases, we have a comprehensive international marketing strategy and planning to help our clients in cross-cultural business.